AI Product Leader · Builder · Operator
Product leadership for the AI era.
I'm Steve Ike, founder of emx.dev. I help teams turn frontier AI from a what-if into products that earn their place in someone's day.
Most days I'm doing one of four things: framing the right bet, prototyping it before the deck, building real products hands-on with coding agents, or unblocking the team shipping the next version. The models change every week — the work of judgment, taste, and shipping doesn't.
01 Work
Selected work
Live products and an internal workflow — proof that AI product leadership is at its best when the leader can still ship. Each one solves a narrow problem well, then gets iterated in public.
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emx — AI product studio
The studio where this work happens. emx partners with founders and operating teams to move from "what could AI do here?" to a shipped product — strategy in the prototype, not the deck. Advisory, fractional product leadership, and full-stack build engagements with frontier LLMs and agentic tooling.
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My Daily Grace
A daily rhythm for encouragement and reflection — designed so showing up is the easy part. AI in the background, calm on the surface; the kind of consumer product where the model is invisible and the habit is what people remember.
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StillBloom
An AI photo and video studio for iPhone — capture, create, animate. Turn a single still into AI art with curated styles and custom prompts, or animate it into cinematic video with motion, voice, and sound. A bet that the most useful AI consumer products feel like a camera, not a chat.
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Sourcewatch
An LLM-powered radar for the sources you trust: changes, releases, and signals summarized in one place, so leaders spend less time refreshing feeds and more time on decisions. Opinionated defaults, fast scanning, export when you need it.
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Cursor site builder
An internal agentic workflow for spinning up production-ready sites from a chat. Describe the change, and the agent edits HTML and CSS right here — no framework lock-in, deploy anywhere static. A small proof of how I think about agent-led tooling. ike.life is itself one of these builds.
02 Approach
How I lead
Operating principles
Strategy lives in the prototype. I'd rather hand a team a working v0 than a 30-page deck — agentic tooling, frontier LLMs, and a single readable codebase keep that loop tight. Shipping beats polishing in the dark.
What to expect
Narrow scope, sharp copy, and interfaces that respect attention. I think a lot about where AI belongs in a product — and, just as often, where it doesn't. The clearest signal of how I work is on @steve_ike_.
03 Contact
Get in touch
For collaborations, advisory work, or a conversation about AI product strategy — email is best for substance, X is best for hello.